Recent Theories of Marketing
Recent Theories of Marketing - Business Management

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CATEGORIESBusiness Management
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Course Level Advanced

About The Course

Marketing in the 21st century is very different from its early beginnings. Today's marketers have more choices in terms of support, media opportunities, and communications. They also have more competition from varied sources, especially as the Internet has made it possible for companies around the globe to compete virtually.

 

Attending this workshop is as beneficial as reading Philip Kotler's Marketing Management book.

CourseObjectives

Upon completing this workshop, trainees will be able to:

-       Acquire an in-depth comprehension of the 10 most important trends in marketing in the 21st century

-       Understand how marketing practice is changing now and will change more in the future

-       Know the importance of adopting marketing in all departments of the company

-       Learn how to easily target customers and penetrate new markets

-       Know their customers and how to speak their language

TargetAttendance

-       Marketing & sales managers

-       All employees of marketing department

-       Business owners who want to market their products or services

-       Sales, marketing and customer service specialists

ALTANMYACertificate

A trainee must complete the course with attendance rate over 80% to obtain a certification in Recent Theories of Marketing.

CourseVendor

ALTANMYA - Education & Development is a member of ALTANMYA Group, it provides high quality services of training courses and human resources development which qualify participants to obtain globally recognized professional certificates.

Scientific Content

Scientific Curriculum

-       Latest Trends in Marketing in the 21st Century - Theory & Practice

-       Marketing as a Responsibility

-       Customer Care

-       The concept of Niche Market

-       The concept of Competitive Advantage

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DR. MUHANNAD ADNAN OUKAL

FOUNDER & CHAIRMAN OF ALTANMYA GROUP

CFC, CIB, CIPA, Syrian CPA

Recent Theories of Marketing OVERVIEW

<p>This workshop is designed by ALTANMYA to introduce trainees to the 10 most important transformations in Marketing in the 21st century, which &ldquo;<strong>Philip Kotler</strong>&rdquo; spoke about in his famous book &ldquo;<strong>Marketing Management</strong>&rdquo;.</p>